Evaluation: Question 2 - Target audience

How does your product engage with audiences?
Our film opening is most likely to have a niche target audience who are interested in psychological thrillers combined with the obsession of beauty. This may mean that women will be more interested in our film since the main purpose of our opening shows the extreme extent of an obsession to beauty. 

Here I used the website yougov.profiles to explore the target audience of thrillers and films which may have similar elements to our film opening. The results I selected shows the demographics, annual income, professions and personality of the main audience of the films.

Analysis of Yougov.profile results:
From the results I found that most people who are watch the films are 30 years old or older. This may be because those who are younger find the imagery too graphic or violent for their preference. People who are younger may also have less time to watch films as they are still in school. The annual income  of the majority of the audience varies from less than $20,000 to more than $100,000 which means that the genre thriller attracts people of all income levels. I also noticed that 3 out of the 4 films I have selected, the audience is involved in Arts which may result in them enjoying the enigmas allowing them to think creatively and imagine all the solutions to the enigmas.


This is our ideal target audience for our film:

I chose to focus our target audience on women as I saw an opportunity in the consumer market since the majority of audience who watch thriller films are men. Targeting on women would result in less competition in the market for movies based on the idea of the perception of beauty and taking an obsession of beauty to an extremity. Since the antagonist a woman and her target protagonist are also women, female audiences may be able to understand the antagonist's thoughts better resulting in a more effective film.