Thursday, March 23, 2017

Evaluation: Question 2 - Distribution

How would it be distributed as a real media text?

As our film is presumably going to be on a niche market and it is based on the theme of how society perceives beauty leading to psychological issues a specific standpoint. Therefore, our film may not appeal to a large group of people in comparison to blockbuster films. We would enter our film into a film festival possibly the Screamfest Horror Films Festival since it aims at fans of horror films which thriller is similar to. The audience at the film festival would directly be our target audience as they already are fans of a similar genre, who would possibly give word of mouth recommendations to people they know increasing the exposure of our film "Skin".

If Skin was to receive an award at the festival a "buzz" would be created meaning there will be critics who would review our films on sites such as the Roger Ebert website. Film critic websites consumers are most likely fans of movies, ergo our film is more likely to appeal to them compared to someone who does not watch films. This could help to broaden our group of audience and increase the reputation of the production company.

In addition, we would work with the distribution and production company Broadgreen Pictures which specialises in motion pictures and independent films with a specific audience type. The production company also has had years of experience and is responsible for the films The Neon Demon (2016), Green Room (2016) and Wish upon (2017).

The film The Neon Demon is very similar to our film since it is also a thriller as well as a low budget film of $7 million. The film The Neon Demon was co-distributed by Amazon Studios who distributed the film through Amazon video, an online streaming site. Our film could also be distributed by Amazon studios in order to be seen by internet users.



Our film would be released in Theatres during October as the Halloween celebration would provide the perfect gloomy environment to watch our film.

To possibly reach out to younger audiences, our film could be release on other online streaming sites such as Netflix, iTunes and Hulu plus. Online streaming sites are very common in young teens as it is inconvenient for them to travel to the cinema. 

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